Buyology – Marketing is all in the mind
I was reading the Sunday Times a few weeks ago and came across a great article “Now the buyer must beware” about a chap called Martin Lindstrom a 38 year advertising guru who has given over the last...
View ArticleHeadlines matter now more than they ever did
I have just read a really short but interesting article on Seth Godin‘s blog – if you haven’t visited this then take a look at http://sethgodin.typepad.com/. He really is a great marketing Guru and has...
View ArticleViral Marketing – Free Book
We have mentioned that we want to use the power of networking to get our book on the best seller list on Amazon – which is really a form of viral marketing, in that we are getting our friends,...
View ArticleMarketing Workout For the New Year
Does your business need a marketing workout for the new year to get you and your team fit for marketing. Well if it does then our brand new service might just interest you. In just a few weeks time in...
View Article8 Great Ideas to Boost Your Marketing Responses
Here is a short 5 minute video on how to improve your marketing using a more emotional approach to marketing. Just click on play below to find out more For another article on using emotion in marketing...
View ArticleWhat is Marketing ?
My 12 year old daughter is writing adverts in her English class for a new brand of sweets they have designed. She has told me all about how they have defined their target market and designed a poster...
View ArticleSanta, The Marketeers' Dream
I receive a regular newsletter from Mel McGee at Super Mummy a Mumpreneurs network. Her newsletters are always upbeat and full of useful information to inspire the mummies of the world to do more and...
View ArticleCopywriting – Use Power Words
I found this article The Use of Muscle Words on Your Web Site. . . 148 power words designed to draw your customers in by Robin Nobles and particulary liked his list of words to help inspire you the...
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